Most business owners spend years building something valuable and about six months thinking about how to sell it. That gap is why the majority of exits underperform. Before you talk to a broker, before you run numbers, you need to understand what the five exit strategies for a business actually are — and more importantly, which one fits what you want out of the sale. Learn more in Exit Ratio 360™.

The 5 Exit Strategies Every Business Owner Needs to Know

The first is the strategic buyer — a business owner, not a PE group, who is looking to acquire companies in your market. They buy because acquiring is cheaper than marketing. The second is private equity — PE firms operate on a thesis, have investors, and a 5-to-7-year runway before they sell to a larger fund. The third is a management buyout — your own management team buys you out through bank, institutional investor, or private backer financing. The fourth is family succession — which works about two out of ten times. The fifth is a wind down — the exit of last resort.

What are the 5 exit strategies for a business?

The five exit strategies are: selling to a strategic buyer, selling to private equity, a management buyout by your own team, family succession, and a wind down. Strategic buyer, private equity, and management buyout tend to work to the seller’s advantage in most situations. Family succession and wind down require specific conditions to justify them.

Your Seller Thesis Is the Decision You Have Not Made Yet

Before you choose an exit strategy, you have to answer a question most owners skip entirely: what do you actually want from this sale? The four seller thesis categories are money, legacy, speed, and continuity. None of these are wrong. All of them require different strategies and different buyers. Define your thesis first. Every other decision follows from it.

What is a seller thesis and why do I need one?

A seller thesis is your answer to the question: what do I actually want from this sale? The four categories are money, legacy, speed, and continuity. Without a seller thesis, you end up at the negotiating table without a clear position, which typically means a lower multiple and a longer process. Your thesis determines which type of buyer you should pursue and how you structure the deal.

The 5-4-3-2 Exit Planning Window

If you start planning your exit five years out, you have twenty quarters to make modifications to your business. Four years gives you sixteen quarters. Three gives you twelve. Two gives you eight. The owner who starts planning six months before the sale has two opportunities at best. The maximum multiple is a real number. Preparation raises your probability significantly. See also: 5-4-3-2 Exit Planning Framework.

How early should I start planning to sell my business?

The Exit Ratio 360 framework recommends starting five to two years before your target exit date. At five years out you have twenty quarters of improvement opportunities. Most owners start six months before they want to sell, which leaves almost no runway to fix the gaps that compress valuations during diligence.

Related: 5-4-3-2 Framework | Titan Thesis | Exit Ratio 360™ | Exit Ratio 360™ on Amazon

About Scott Sylvan Bell

Scott Sylvan Bell is a mid-market exit strategy consultant and the creator of the Exit Ratio 360™. His book is available on Amazon.