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How You Lose Valuable Positioning And Get Horrible Clients

by Scott Sylvan Bell | Sep 28, 2026 | Marketing, Uncategorized

Direct answer: Your ideal client profile shapes your marketing message. Stay in the premium band. Marketing agencies pushing stock video and lowest-price messaging attract nightmare clients who pay least and demand most. Always ask what buyer the message attracts...

The Marketing Lesson From Hawaiian Airlines And Kahala Aloha Shirts

by Scott Sylvan Bell | Jun 21, 2026 | Marketing

Published: [DRAFT]  |  Last Updated: 2026-06-21  |  By: Scott Sylvan Bell  |  Location: Haleiwa, North Shore Oahu, Hawaii What Is The Marketing Lesson From Hawaiian Airlines And Kahala Aloha Shirts? Direct answer: The marketing lesson from Hawaiian Airlines and Kahala...

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