by Scott Sylvan Bell | Sep 28, 2026 | Marketing, Uncategorized
Direct answer: Your ideal client profile shapes your marketing message. Stay in the premium band. Marketing agencies pushing stock video and lowest-price messaging attract nightmare clients who pay least and demand most. Always ask what buyer the message attracts...
by Scott Sylvan Bell | Sep 27, 2026 | Uncategorized
Direct answer: Co-op funds are cash rebates vendors give when you use their brand in marketing — typically a 50/50 split on ad spend. Negotiate step-up basis at renewal. Use them for training and coaching. Raid unused funds from other vendors when possible. Filmed in...
by Scott Sylvan Bell | Aug 30, 2026 | Business exit strategies
Direct answer: Use vacations as exit strategy tools by scheduling 3 days off, then reviewing 3 things that went right and 1 to improve per manager. Log results in a journal. This becomes buyer evidence and proves the company runs without you. Filmed in Sacramento,...
by Scott Sylvan Bell | Aug 17, 2026 | Business exit strategies
Direct answer: Post-acquisition regret peaks 60 to 180 days after selling your business. Reduce it with Titan’s Thesis exit criteria set before you sell, therapist support after close, and A+/A-/B deal retrospective grading. Meeting your criteria means you won —...
by Scott Sylvan Bell | Aug 14, 2026 | Business exit strategies
Direct answer: Buyers who steal information show a specific pattern: asking secret-sauce questions before the LOI is signed. Pre-LOI questions should stay revenue, profits, and employees. Post-LOI questions get specific. 95% of buyers are legitimate. Watch the 3-5%...
